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CERTPOINT Executive Team


Ara A. Ohanian
Chief Executive Officer, Founder and President
Ara has led CERTPOINT from a start-up in 1996 to a global player delivering product and brand knowledge to some of the world's most powerful brands. His leadership has put CERTPOINT on the map by earning the trust of great companies such as Toyota, Whirlpool, A.T. Kearney, The Hartford, and Black & Decker. Ara works closely with senior executives from these organizations to develop proven and unique methodologies for leveraging Product-Brand-Knowledge to accelerate sales. His expertise in managing business-critical knowledge for competitive advantage is recognized by market leaders. He has been quoted in leading publications such as The Wall Street Journal, Information Week, CFO Magazine, Sales & Marketing Magazine, Selling Power Magazine, Knowledge Management Magazine, Online Investor, Professional Certification, Mac Report, Chief Learning Officer Magazine and Software Magazine.

Prior to serving as President and CEO of CERTPOINT, Ara founded an international "business management readiness" program with the late Nobel Laureate Dr. W. Leontief. Ara also developed and ran a successful series of "entrepreneurship preparation programs" for the United States Agency for International Development (USAID) His background includes working in London as part of an advertising team on Kellogg's Brand Flakes, and S.C Johnson's RAID. His career started in sales with NCR in 1989. Ara has lived, studied and worked across Europe and the United States. He is multi-lingual and earned his Bachelor of Arts in Business Communications from Baruch College, The City University of New York.



Constantin B. Ohanian
Founder and Executive Chairman
Constantin is a successful line executive with an outstanding record of pioneering and growing major businesses for Procter & Gamble, CBS Records, Clorox, Tambrands and RJR Nabisco in the United States, Europe, the Middle East, China, the Soviet Union, Eastern Europe and Latin America. Before founding CERTPOINT, he engineered and led Tambrands' global expansion and RJR's $1.2 billion entry into the former Soviet Union. Constantin's opening of the Soviet Union for Tambrands is a current case study of innovative business leadership at Harvard University and his "Marketing Guide for Entrepreneurs" was widely distributed by the United States Agency for International Development (USAID).


Daniel M. Pess
Chief Financial Officer and Executive Vice President
Dan is responsible for the financial and administrative management of CERTPOINT, including accounting, banking relationships, investor relations and legal, as well as the Human Resource function. He plays an active role in global strategy and related tactical initiatives and execution. Dan brings to CERTPOINT more than 25-years experience in both public and private company environments with extensive experience in companies from development stage to IPO, through revenues in excess of $350 million. Dan has a proven track record in mergers and acquisitions to facilitate growth. He was formerly Senior Vice President and CFO of USADATA, Inc., and was part of the management team that affected a leveraged buy-out of the company during a period of rapid growth. Prior to USADATA, Dan was Senior Vice President and CFO of White Amber, Inc., during which time its revenues increased by five-fold, leading to its successful sale to a large public company. Prior to White Amber, Dan was Executive Vice President and CFO of QueryObject Systems Corporation, and prior to that he was the senior financial executive for a variety of public and private companies. He is a Certified Public Accountant and began his career with a Big Four international accounting firm. Dan graduated with high honors from the C.W. Post School of Professional Accountancy.


Andrzej Pienczykowski
Chief Technology Officer
Andrzej is responsible for the delivery of CERTPOINT technology to the market including product roadmap planning, software engineering processes, technical delivery services and technology infrastructure planning. Andrzej has 19 years of experience in delivering technology solutions to businesses. Andrzej co-founded Mikrotech, Ltd; one of the first privately held technology companies in Poland and grew the business to $10 million and 100 employees. From 1993 to 2000, he worked for Gartner Group, Inc., most recently serving as Vice President Applications Development where he also started an implementation of a Knowledge Management system for the company. Prior to that, Andrzej served as Senior Vice President-Technology, where he developed and deployed a web platform (Skila iWorksite). Andrzej holds an MS in Mathematical Physics from Maria Curie-Sklodowska University.


Brian D. Baloga
Senior Vice President of Sales
Responsible for CERTPOINT's revenue generation, Mr. Baloga manages the Sales Team in their focus to achieve growth objectives through new business initiatives and revenue retention. He brings to CERTPOINT a highly successful 18­year background in Strategic Enterprise Sales and sales force management. Before joining CERTPOINT, Brian was the National Sales Director for eSignal, a division of Interactive Data Corporation, where he was responsible for leading a successful North American sales team. At eSignal, Brian managed a quota of $16.5 million in new business, $70.5 million in renewable business and exceeded his quota by over $2 million. In 2001 he served as Senior Vice President of Sales and Marketing at AFX News LTD where he handled all accounting aspects of North American operations. Throughout his tenure with AFX News, he managed a quota of $7 million in new business with $18.5 million in renewable business. Prior to AFX News, Brian served as Senior Vice President of Sales for Wavo Corporation where he was successful in managing over $20 million of new and renewable buiness, exceeding his quota by $2 million. Brian graduated from Adelphi University with a Bachelor's Degree Business Management in 1990.


Kenneth Fung
Senior Vice President, Strategic Global Initiatives
Kenneth is responsible for management of CERTPOINTç—´ Global Services Group. In this capacity he oversees all pre / post sales support activities and client services on a worldwide basis. With 15 years of experience in the learning industry, Kenneth has a breadth of knowledge in client services working with world-class organizations such as Deloitte & Touche, Johnson & Johnson, and Tambrands. At CERTPOINT since 1996, Kenneth has lead global deployments reaching 40+ countries for customers such as Toyota , A.T. Kearney, Black & Decker and Honda. While working with Deloitte & Touche, an international training program he led was rated one of the top three in the United States by the Agency for International Development. Kenneth previously served as a member of the Board of Directors for the New York Chapter of the American Society of Training and Development (ASTD). Kenneth holds a B.A in Business Economics from the University of California at Santa Barbara.


Maria van Vlodrop
General Manager - Europe
Maria is the General Manager for CERTPOINT Europe, based in Brussels. She brings fifteen years of global Account Management experience in the US and international markets to CERTPOINT. With CERTPOINT, Maria also co-led the launch and implementation of the VLS for TAE-SED (Toyota Academy Europe School for Employee Development) and managed its entire launch and adoption program. She has held senior positions with leading advertising agencies in New York, London and the Benelux, managing worldwide accounts such as Pepsi (USA), Dupont (USA), US Navy, Haagen-Dazs (USA and Europe), Kellogg's (Russia), Clorox (Middle East), Finlandia Vodka (Europe), Iridium (global), Gillette (Global). Maria is a graduate of the London School of Economics (Masters in European Studies).


Preston Dodd
Vice-President, Strategy & Development
Preston currently leads CERTPOINT’s efforts in marketplace research, competitive analysis and analyst relations and has contributed in multiple business areas since he joined CERTPOINT in 2001. Previously, Preston worked as a Senior Analyst, Technology & Operations, at Jupiter Research in New York, where he produced dozens of published research reports, served as a featured speaker in over 20 US and European cities and appeared in such media outlets as ABC World News Tonight, the BBC, CNBC, CNN, US News & World Report and The Wall Street Journal Europe. Earlier in his career, he led the professional services teams that built the first public Website for CBS News and the initial Internet reservation system interface for United Airlines. Preston holds degrees from Harvard University and Duke University and currently serves on the Board of Directors for the Harvard University Club of San Francisco.


Stan Ulis
Director of Client Services
Stan manages CERTPOINT's Client Services group, a team that helps clients realize the full value of CERTPOINT's solution by providing technical support, business support, content creation, and training services. His team also does business needs analysis and manages development and deployment of custom enhancements. Stan has been with CERTPOINT Corporation for over seven years, taking on progressively broader responsibilities. He has been a longtime driving force behind VLS beginning with the development of VLS version 2.0. Previously, Stan was Director of Software Development driving product development, including the deployment of an internationalized version of VLS supporting multiple languages applicable to the global market. Stan holds a Bachelor of Science in Computer Information Systems with a minor in Business Management from Stony Brook University.


Robert Stewert
Product Manager
In his role as Product Manager, Robert works with CERTPOINT customers and the CERTPOINT team to manage the continued improvement of the VLS Suite. Rob has been with CERTPOINT since June 1999. During his time with the company, he has directed CERTPOINT's Web strategy, managed the IT infrastructure group, and acted as the primary technical contact for CERTPOINT's customers. Prior to joining CERTPOINT, Robert developed and managed several web sites for Hankammer School of Business, Baylor University, Texas where he received his MBA in Information Systems Management.


Jim Moshinskie, Ph.D.
Chief Knowledge Officer
A recognized authority on knowledge management and web-associated knowledge transfer, Jim also heads the Performance Improvement Technologies (PIT) major at the Hankammer School of Business, Baylor University, Waco, Texas. His honors include three instructional design awards from the American Society for Training and Development (ASTD) and two coveted Instructional Design Awards of Excellence from the International Society of Performance Improvement (ISPI). He is a Certified Performance Technologist, and has published numerous articles on e-Learning implementation and evaluation.


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