About CERTPOINT
| Mission Method Audience Benefits Why CERTPOINT |
About CERTPOINT
Mission -
What Do We Do?
Proprietary Knowledge is a critical company asset.
CERTPOINT's mission is to maximize this asset across the extended enterprise with special emphasis on Product-Brand-Knowledge.
What is Product-Brand-Knowledge?
Think of it as the fusion of brand promise, brand image, product benefits, product features, technical data, competitive data and customer profile
Our clients - successful global leaders - tell us that up to 80% of potential customers arrive at the point of purchase uncertain of the brand they would buy. These folks often look to the salesperson for guidance. That gives the salesperson an incredible one-on-one opportunity to leverage Product-Brand-Knowledge with customers. Similarly clients report that a large percentage of customers with positive service experience tend to repurchase.
Consequently, maximizing Product-Brand-Knowledge in sales and support channels has moved from nice to do to MUST DO activity.
Our technology and services maximize your critical knowledge assets, including Product-Brand-Knowledge, across the extended enterprise