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“It's the best thing that has happened to CERTPOINT and we all firmly believe that Lean Thinking is going to give us a competitive edge beyond anything else. Why? As a company, we always focused on customers and used "responsiveness" as the key measure of our customer service. As a result, we won awards for service excellence and received praise from customers. In fact, customers did better than just sending "thank you" notes. They increased their business, renewed contracts and helped us get new customers.

Consequently, we knew we were on to something good, but we also faced the issue of scalability: how to continue increasing our responsiveness with increased numbers of customers and their ever-growing needs. We talked about working smarter and doing more with less. We felt the need to move to a solution that would motivate performance for meaning rather than simply monetary reward. Thats what Lean Thinking is doing for CERTPOINT.”


Constantin Ohanian
Chairman, CERTPOINT


The guiding spirit and overarching philosophy behind the practice of Lean Thinking can be expressed in one simple phrase: "less is more". The "less is more" approach means seeing work with different eyes using resource constraints (less) to spur new ways of thinking (more). It is about eliminating waste (MUDA) and complexity in order to focus on adding value to customers.

Principles of Lean Thinking: Adding Value: Becoming Customer Centered
Creating Flow: Engaging People around Lean Processes
Achieving Mastery: Continuously Improving and Innovating


Lean Thinking Practices: Plan Do Learn

PLAN:
  • Grasp the Situation (Intelligence Gathering; Root Cause Analysis)
  • Select the Best Alternative
  • Build the Plan
DO:
  • Implement, Monitor and Adjust
LEARN:
  • Measure and Analyze
  • Learn and Continue the Cycle

We view all activity that does not add value to our clients as waste and we strive to accomplish more with less in less time




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