MyWorkLink, Carlson Marketing Group's Online Rewards System, Linked with Vuepoint's Learning System 2.0

LONG ISLAND, N.Y. Oct. 17, 2000 - Vuepoint, a comprehensive e-learning company focused on creating competitive organizations, and Carlson Marketing Group, the world leader in Relationship Marketing, are pleased to announce their continued e-learning partnership to motivate employees worldwide.

The Vuepoint/Carlson Marketing Group partnership is successfully addressing one of the most pressing issues in the e-learning world: motivating employees to actually take and complete courses. The two companies have linked Carlson Marketing Group's online employee recognition and reinforcement system, MyWorkLink, with Vuepoint's e-learning system, VLS 2.0. Through this linkage, employees who complete training courses online are immediately recognized. Upon completing a course, the employee instantly receives a recognition certificate called a Bravo. What's more, his or her supervisor also instantly receives notice of the employee's accomplishment. Earning a Bravo also gives online learners a chance to earn points that can be redeemed for concrete awards, such as frequent flier miles and restaurant gift certificates, automatically and as soon as they win.

"Together, Vuepoint and Carlson Marketing Group help clients realize greater possibilities for creating value through e-learning," said Ira Kasdan, Vice President, Employee Marketing, Carlson Marketing Group. "Linking online reinforcement with e-learning offers companies a significant new capability that can take them a long way in their efforts to build a well-trained, highly engaged workforce."

Carlson Marketing Group executives realize that e-learning plays, and will continue to play, an important role in the future of most major corporations and that early implementation of online training creates a huge advantage. Carlson Marketing Group chose Vuepoint, a one-stop shop for creating smarter organizations, to capitalize on the speed-to-market advantages, improved productivity, employee retention, and streamlined costs its enterprise-wide VLS software provides.