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Vuepoint Hosts Webinar Series on Leveraging Product and Brand Knowledge for Business Impact; Leading Companies to Share Best Knowledge Practices

ROSLYN HEIGHTS, N.Y.--(BUSINESS WIRE)--Nov. 22, 2004 - Vuepoint, a global knowledge solutions provider, announced today its "Product Brand Knowledge" webinar series, where companies such as Black & Decker, The Hartford Insurance, Motorola, Toyota, and Whirlpool will share insight into their eLearning and knowledge transfer initiatives.

One or two organizations will be highlighted in each half hour webinar, with a company representative offering results of various knowledge transfer initiatives underway. Each presentation will detail how their efforts have enhanced business practices and revenue growth.

The first webinar in the monthly series was held on November 17th and featured executives from Whirlpool discussing the revenue benefits of quicker and more thorough brand and product dissemination in their sales channels. Approximately 20 company executives from various industries were invited to listen to Whirlpool's presentation, which ended with a Q&A session.

The next Webinar will be held on December 8th at 3:00 EST and will feature executives from Black & Decker discussing the impact of their initiatives on sales channels in the United States and Europe, and The Hartford discussing the results of its knowledge initiatives with the thousands of insurance agents representing its product lines.

"Our goal is to help clients use knowledge as a tool for gaining competitive advantage," says Ara Ohanian, CEO of Vuepoint. "We are excited to be able to offer a forum where businesses can share lessons learned and offer insight that will take their knowledge initiatives to a new dimension."

 



 
"The Vuepoint approach of linking product and brand knowledge is unique in the industry," adds Bryan Bergsteinsson, Sr. Vice President, Toyota Motor USA. "It is an important step toward building brand equity across the value chain and demonstrating the bottomline impact of knowledge transfer."

For a preview of upcoming webinars or to learn more about the events, please visit www.vuepoint.com or contact Francine Vassallo at 212-752-8338.


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