Vuepoint E-Learning Software Enables 3Com To Roll Out New Brand To Employees & Channel Partners

LONG ISLAND, N.Y., Nov. 13, 2000 Vuepoint, a comprehensive e-learning company focused on creating competitive organizations, and 3Com Corporation (Nasdaq: COMS) combine the power of e-learning and marketing to communicate and build the Fortune 300 companys new brand identity with a phased rollout to employees and channel partners.

In August, 3Com launched a $100 million global integrated brand campaign that captures the networking companys focus on delivering functionally rich yet radically simple network solutions for businesses and consumers. Taking a nontraditional approach to rolling out the new identity, 3Com turned to Vuepoint and e-learning as a means to articulate the new brand, build awareness and effectively cut costs associated with traditional marketing avenues. The e-learning initiative began with 3Com employees in October and is scheduled for dissemination to 40,000 worldwide channel partners early next year.

"A few innovative and forward-thinking companies like 3Com are beginning to realize online learning can help to further communicate and promote their brands as well as train their employees," said Ara Ohanian, CEO of Vuepoint. "Using e-learning for marketing purposes is an emerging trend that will have significant impact on both disciplines. Youre going to see that trend give e-learning initiatives a high profile in the organization."

Wendy OBrien, Director of Education Solutions at 3Com University, praised Vuepoint for its dedication to developing a strategy that would easily communicate the 3Com brand and for its expertise in theories of cognitive learning. Vuepoint builds upon these theories to design easy-to-use courses that help users learn effectively and efficiently. Vuepoint Learning System (VLS) 2.0 adapts to each learner to create a unique, personal experience, increasing knowledge transfer and retention.

"Vuepoint focused on reaching the ultimate solution for 3Com," OBrien said. "Their team is knowledgeable, attentive, and easy to work with. Our employees were hungry to learn, and Vuepoint created a course they enjoyed taking. It helped everyone get up to speed very quickly with the new brand."