Towson, MD, June 21, 2004 - Vuepoint, a solutions provider that rapidly transfers product and brand knowledge throughout enterprises and complex sales channels, recently held its fifth "Clients Help Clients" forum. This in-person forum, an extension of Vuepoint's monthly client "virtual" forums, examined best practice applications of technology and knowledge management to improve brand and product awareness.

Hosted by long-time Vuepoint client, Black & Decker, the forum attracted nearly 75 attendees, including executives from A.T. Kearney, host Black & Decker, Depository Trust & Clearing Corporation, Pall Corporation, Parsons Brinckerhoff, The Hartford, Sonic Restaurants and Toyota. The primary goal of the conference was to create an open exchange where Vuepoint clients could share experiences around knowledge transfer in their selling, partner and retail channels.

Jeff Davis, Director, Black & Decker, described how the company has addressed and improved product launch information delivery, sales force reach, base product and brand knowledge, certification, content update processes, and channel consistency Prior to using Vuepoint, many of the methodologies and processes that are now required as part of product launches were not even possible because of technology and budget constraints.

Ellie Tymer, National Associate Dean, University of Toyota, was the keynote speaker and offered an inside look at how the Toyota Production System (TPS) helps companies streamline their processes while emphasizing an environment that incorporates employee respect and continuous improvement. Vuepoint has accepted Toyota's invitation to become a "Lean-Certified" company and extend many of these industry-changing principles to its software production and overall culture. Ms. Tymer also announced that Toyota employees have completed more than 500,000 online courses to date.

"Participants agreed that product and brand knowledge in a direct sales force and sales channel is becoming a critical weapon in the marketing mix," said Ara Ohanian, CEO of Vuepoint. "Smart companies are realizing that in today's word of mouth economy, failing in the 'last three feet' of the sale can undo millions of dollars of investment and hard work during a product launch."