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Vuepoint's Client Forum Explored The Challenges Of Complex Sales Channels & Shared Case Studies Using E-Learning as Powerful Marketing & Sales Acceleration Tool

LONG ISLAND, N.Y., Jan. 16, 2003 - Clients of Vuepoint, a provider of enterprise software that rapidly creates, distributes and manages proprietary corporate and product knowledge, shared their experiences and best practices for using the Vuepoint Learning System (VLS) as a powerful marketing and sales acceleration tool during its second annual client forum last month.

Clients including AOL, A.T. Kearney, Black & Decker, David Weekley Homes, Depository Trust & Clearing Corporation, The Hartford, Pall Corporation and Toyota Corp. discussed how they are using VLS to improve the consistent transfer of knowledge through the sales channel in five key areas:

Speed: Accelerate delivery and transfer of knowledge, especially in support of product/service/technology launch

Reach: Reach an increasing number of knowledge workers in complex sales channels

Frequency: Update knowledge material more frequently

Recall: Increase the effectiveness of knowledge transfer and learner retention

Insight: Gain a clear sense of knowledge levels across employee and channel populations

Vuepoint clients also discussed topics such as employing VLS to achieve business results, gaining buy-in for training from their organizations, and simulation, what Gartner Group calls e-learning's "killer app." The event was so valuable to clients that all participants decided to continue the discussion and meet again in the spring at a forum to be hosted by Toyota.

"Rapidly and effectively educating the sales force on new technology products, which are becoming increasingly complex and more numerous, has become a critical factor in successful marketing," said Ara Ohanian, CEO and Founder, Vuepoint. "It is also vital that companies can measure the success of knowledge transfer and discover strengths and weaknesses, down to a single individual, in order to drive performance and so improve the bottom line."

Also at the summit, Vuepoint and its sponsors KPMG LLP and Baylor University recognized Black and Decker, Toyota Motor Sales, The Hartford and a leading microchip manufacturer with an Excellence in Innovation and Impact Award for their pioneering work in leveraging digital knowledge for business results. Recipients of the award were acknowledged for the innovative ways in which they applied knowledge technology to their internal business and selling infrastructure as well as their distribution channels. Judges consisted of senior executives and university faculty from KPMG, Vuepoint and Baylor University's Center for Performance Improvement Technologies. Winners were selected from among a long list of world-class global organizations. The selection criteria were based on the organization's ability to align business with knowledge objectives and implement a digital knowledge infrastructure to measurably support clear business objectives