New York, NY-  Beauty Systems Group a leading distributor and seller of professional beauty supplies in the United States, has chosen Vuepoint Learning System (VLS), a comprehensive software suite that enables companies to create, deliver, and manage learning,  to carry out their product training initiative.  Only three weeks after selecting VLS, Beauty Systems Group will have a branded learning portal due to Vuepoint’s rapid deployment process. 

Beauty Systems Group sells and distributes professional salon beauty products to licensed cosmetologists and salons through a distributor network of stores and a direct sales force.    The company sought an all-inclusive e-learning solution where vital proprietary product and brand knowledge could be assembled, delivered as training to their sales force, and learning effectiveness correlated with business performance.  Vuepoint met all of these requirements with an efficient single solution in VLS that has been proven effective with several other category leaders.

Vuepoint will bring training at Beauty Systems Group to a whole new level.  In combination with an already robust existing training program, VLS will allow training to be delivered faster than ever before.  VLS will be used by the company’s entire field sales force to share knowledge about new product offerings, and to regulate sales practices across a distributed team.  With over  9,500 products  for hair, nail and skin care  as well as a full range of salon equipment, thorough product training is an integral part of success at Beauty Systems Group.

“We have a unique training challenge within Beauty Systems Group.  Our outside sales force of more than 1,000 commissioned consultants reps brands from almost two dozen manufacturers, with literally hundreds of new products every year.  Up-to-date product knowledge is crucial.  This is our first e-learning venture, and Vuepoint is taking all the fear out if it,” said Frank Ferry, Senior Director of Training for Beauty Systems Group. 

“This is yet another example of how Vuepoint is empowering the sales channel by putting a corporation’s knowledge to work for them,” said Michael Backman, Vice President of Sales and Marketing at Vuepoint.