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Toyota Motor Europe Stresses Need For "Localization"
At CERTPOINT Client Forum
LONG ISLAND, NY, August 29, 2005 Vuepoint, a leading provider of knowledge transfer and e-learning training solutions, held its most recent biannual Client Forum, where Rick Taniguchi of Toyota Motor, Europe (TME) delivered a presentation on the unique challenges associated with localizing e-learning content for training a multinational, multilingual workforce.
As General Manager, Toyota Academy Europe, Mr. Taniguchi is responsible for creating e-learning-based training for 3,500 retail outlets in 26 countries, comprising 23 different languages and numerous cultural differences. Training employees across Europe requires a delicate mix of delivering the right content, to the right people, at the right time - in their local language and in a manner relevant to their local culture. As a CERTPOINT client, TME is currently using the company's flagship e-learning product, the Vuepoint Learning System (VLS), to develop and disseminate training content to TME employees and to the Retail Network.
"The key to developing e-learning training platforms for a multinational
workforce is to keep the de facto content as simple and universal
as possible, including icons, graphics and general wording that
are not culture-specific," said Mr. Taniguchi. "Content that requires
minimal customization maintains the brand promise enterprise-wide."
The CERTPOINT Client Forum is a biannual event that provides a platform
for the company’s clients to share knowledge with each other
and with the company’s product developers with the common
goal of optimizing the collective usage of the VLS. Client feedback
obtained during the forum provides critical input to product developers
on what features and functions are most needed in future versions
of the VLS. Clients are invited to give presentations on best practices
and practical knowledge gleaned from their unique experiences using
the VLS in their specific business environments.
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| “Rick
Taniguchi’s presentation is not only timely – given
the globalization challenges facing many of our clients today
– but practical in that he dispensed invaluable advice on
how to utilize the Vuepoint Learning System to overcome geographical
and cultural hurdles,” said Ara Ohanian, president and CEO,
Vuepoint. “Companies using the VLS are able to rapidly transfer
product and brand knowledge to all employees – which has
been integral to our clients’ efforts to raise sales at
the point of purchase – where the employee directly interacts
with a prospect.”
About CERTPOINT
CERTPOINT provides comprehensive knowledge transfer solutions that allow global enterprises to rapidly deliver revenue-generating product and service knowledge throughout sales, marketing and customer support channels. CERTPOINT combines patented, award-winning technology, methodologies and services to help increase sales and market share for blue-chip clients including AOL Time-Warner, Black & Decker, The Hartford, Toyota , and Whirlpool. Founded in 1996, privately held CERTPOINT serves more than 500,000 users in 35 countries. CERTPOINT has won numerous awards, received top-ranked service and solutions ratings from industry analysts, and maintains the best financial stability ratings from leading financial institutions and information providers. Please visit www.vuepoint.com .
Press Contact:
Scott Berwitz.
Padilla Speer Beardsley.
212-752-8338
sberwitz@psbpr.com
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