... New Entity To Be Named CERTPOINT ...
LONG ISLAND, NY., June 1, 2007 - Vuepoint, a leading provider of e-learning training and systems announced today that the Centre of Excellence for Applied Research and Training (CERT), the largest private training company in the United Arab Emirates (UAE), has taken a minority equity position in the company. As a result, Vuepoint will change its corporate name to CERTPOINT Systems Inc. to leverage CERT’s leadership position in the Middle East’s growing education market.
The partnership expands CERT’s and Vuepoint’s worldwide footprint, combines their technology portfolios and resources and results in a business that out-sizes the next-largest LMS player in the market today. As a first step in the collaboration, CERT initiated a $500 million development program for an advanced “education city” to be powered by Vuepoint Technology in the UAE, in addition to its $35 million investment in learning innovation and technology research. CERT’s partners include such industry leaders as IBM, Intel, NYIT, MIT and Thales.
CERT’s partnership also furthers exposure of Vuepoint’s flagship technology – the Vuepoint Learning System (VLS) – in the Middle East, a locus of business growth with the highest per capita spending on learning in the world. Additionally, CERT will leverage VLS, which is already in use by some of the world’s top companies, to transfer knowledge to employees based around the world. CERT will also expand operations to the United States as well as Europe where Vuepoint already operates.
“CERT and Vuepoint share the understanding that the learning dynamic has changed - people are now empowered to seek out the knowledge they need rather than waiting for a scheduled lesson or course to be taught. Gone are the days of a simple student and teacher environment,” said Ara Ohanian, CEO, Vuepoint. “The combination of CERT’s 21st Century learning expertise and Vuepoint’s ability to package and deliver information will dramatically improve productivity, sales effectiveness and general training.”
Vuepoint provides e-learning suites and systems to a broad client base in a variety of vertical markets, including Toyota, Black & Decker, Whirlpool, The Hartford Insurance and Financial Services, that employ large, geographically-dispersed work forces and channel partners. VLS has enabled these clients to deliver knowledge in a localized, tailored and effective format with measured impact.
“We chose to partner with Vuepoint largely because the company is driven by a similar passion for identifying and leveraging the most effective and innovative learning technologies,” said Dr. Robert Richards, CEO, CERT. “Today’s on-demand business dynamic requires more than simply disseminating information…it requires enterprise-wide delivery of holistic knowledge with accountability for results.”
CERT’s location in the UAE has become a focal point for multinational corporations – marked by dramatic growth and revenue opportunities. As the largest corporate education provider in the Middle East, CERT is a key player in the region’s economic expansion. In combining CERT’s regional footprint with Vuepoint’s strong presence, CERTPOINT is well poised to become the leading provider of learning technologies for the 21 Century Knowledge worker.
About CERT
The CERT Group of Companies began as the commercial arm of the Higher Colleges of Technology in the United Arab Emirates, and has grown to be the largest private education provider in the Middle East. CERT is also the largest MENA (Middle East North Africa) investor in the discovery and commercialization of technology, investing USD 35 million in 2006. CERT also leads human capital development by offering total education solutions to both corporate and individual customers. CERT is involved in strategic alliances with a number of large multinational organizations in developing a diverse range of business and technology solutions. CERT holds the MENA training rights for many ‘best in class’ programs such as the American Management Association qualification. Visit www.certonline.com for more information.
About CERTPOINT (formerly Vuepoint)
CERTPOINT provides comprehensive knowledge transfer solutions that allow global enterprises to rapidly deliver revenue-generating product and service knowledge throughout learning, sales, marketing and customer support channels. Vuepoint combines patented, award-winning technology, methodologies and services to help increase sales and market share for blue-chip clients including Black & Decker, The Hartford, Toyota, and Whirlpool. Founded in 1996, privately held Vuepoint serves more than 750,000 users in 35 countries. Vuepoint has won numerous awards, received top-ranked service and solutions ratings from industry analysts, and maintains the best financial stability ratings from leading financial institutions and information providers. Please visit www.certpointsystems.com.