Wired For Speed Article

A major competitor has launched a new product on the market today that has significant features and functionality that yours lacks. Within 24 hours you need to educate 30,000 people in your sales and distribution chain about how to overcome that apparent advantage. You then need to evaluate how effective the initiative has been.

Only a handful of organizations are currently able to rise to this challenge. Those that cannot face a serious disadvantage, because in all areas of business, whether products or services, consumer demands are changing rapidly. As a result product lives are getting shorter and products and services are continually being improved.

Consumers are rightly getting more demanding when making their choices, requiring far more information and comparing far more products. Competition in business is becoming as intense as on the athletics field, with the winning margin becoming tiny.

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