How To Keep e-Learners From Escaping

ABSTRACT -Most major corporate universities are actively implementing some type of e-learning project. However, many of them are quickly discovering that surprisingly high attrition rates are occurring. Motorola University, one of the first major corporate universities to establish an extensive online curriculum, found that a significant gap existed between employees that had registered for online courses compared to their actual completion. Reports such as these have led corporate universities to rethink their e-learning strategies and revisit the timeless question of how to motivate learners to take a course, learn the material, and then transfer that knowledge back to the worksite.

The ELITE Think Tank, a group of corporate trainers, performance improvement and employee marketing specialists that meet weekly to discuss e-learning, recently examined motivation as it applies to e- learners. Their discussions led to this white paper. It examines what is motivation to learn and motivation to transfer, how these activities relate to e-learners specifically, and how e-learning instructional design teams can implement some motivational techniques before, during, and after on-line courses.

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