Ara A. Ohanian Chief Happiness Officer & CEO
Ara has led CERTPOINT from a start-up company in 1996, to a global player, delivering product and brand knowledge to some of the world's most powerful brands. His leadership has put CERTPOINT on the map by earning the trust of great companies such as Toyota, L’Oreal, Honda, The Hartford, and Stanley Black & Decker. Ara works closely with senior executives from these organizations to develop proven and unique methodologies for leveraging Product and Brand Knowledge to accelerate sales.
His expertise in managing business-critical knowledge for competitive advantage is recognized by market leaders. He has been quoted in leading publications such as The Wall Street Journal, Information Week, CFO Magazine, Sales & Marketing Magazine, Training Journal, Selling Power Magazine, Knowledge Management Magazine, Online Investor, Professional Certification, Mac Report, Chief Learning Officer Magazine and Software Magazine. Prior to serving as President and CEO of CERTPOINT, Ara founded an international “business management readiness” program with the late Nobel Laureate, Dr. W. Leontief. Ara also developed and ran a successful series of entrepreneurship preparation programs for the United States Agency for International Development (USAID) His background includes working in London as part of an advertising team on Kellogg's Brand Flakes, and S.C Johnson's RAID. His career started in sales with NCR in 1989. Ara has lived, studied, and worked across Europe and the United States. He is multi-lingual and earned his Bachelor of Arts in Business Communications from Baruch College, The City University of New York. In 2012 Ara stopped thinking himself as CEO. He had an epiphany. He realized that his role was to attract and retain the smartest, most creative and most contagiously driven people, and assure their peak performance by making sure they were happy. So, he transformed himself to Chief Happiness Officer and never looked back.