CERTPOINT - CERT and Vuepoint to Help UAE Public & Private Sectors, Do More With Less

Abu Dhabi - May, 2005 - Center of Excellence for Applied Research and Training (CERT), the leading technology and research organization of the United Arab Emirates (UAE), partners with Vuepoint Inc. USA, a leading provider of Lean Knowledge Transfer Technologies, to serve public and private sector in UAE.

The tie-up between the Vuepoint and CERT, the commercial arm of the Higher Colleges of Technology (HCT), will bring to UAE advanced Knowledge Transfer Technologies and the Lean Thinking discipline that catapulted Toyota from a small fledging start into a giant corporation. The guiding spirit and overarching philosophy behind the practice of Lean Thinking is "less is more". Vuepoint has adapted this thinking to its Knowledge Transfer Software, its business model, and importantly the Knowledge Worker.

“Our aim”, said Dr. Kemali, CEO of CERT, and the newly appointed Vice Chancellor of HTC, “is to combine Vuepoint technology and Lean Thinking discipline to help private and public companies in UAE accelerate productivity, improve customer satisfaction, and increase revenue efficiently. In other words do more with less.”

“We are honored with CERT’s decision to work with Vuepoint and enable us to bring a system serving global corporate entities to the UAE. We are also thankful to Privity FZ LLC who helped us navigate in UAE”, said Constantin Ohanian, Chairman of Vuepoint.

"The Vuepoint-CERT alliance combines the perfect blend of ideas, capital and technology and we are delighted to have been instrumental in enabling this process." said Sleem Hasan, Chairman and Founder of Privity FZ LLC.

Notes to Editors

About Vuepoint

Vuepoint helps successful organization sharpen their competitive edge by increasing the velocity of their knowledge assets across the extended enterprise. "Vuepoint's sophisticated software, combined with our industry expertise, is enabling us to quickly deploy proprietary information and bring real value to our customers." --Ric Hinkie - President Midwest Energy Association

Using Vuepoint’s Knowledge Transfer Technologies, business leaders such as Toyota Motors, Intel, The Hartford Insurance, Black & Decker, and Motorola have significantly increased productivity; customer satisfaction; saved millions; aligned transfer of product and brand knowledge with distribution timetables; enhanced brand loyalty and increased the effectiveness of their marketing effort.

About CERT

The Centre of Excellence for Applied Research and Training (CERT) is the commercial arm of the Higher Colleges and provides a vital link to industry for the HCT. The centre is involved in strategic alliances with a number of large multinational organizations that are partners in developing a diverse range of business and technology solutions.

CERT offers courses in a variety of fields, including engineering, business and health sciences. CERT provides professional development and lifelong learning opportunities for the UAE, the Gulf region, and – through its online training courses – many other parts of the business world.

About Privity

Privity is a unique strategic and advisory consultancy developing and enhancing business opportunities for its clients in the South Asia, Middle East and North Africa (SAMENA) region. Privity is based in Dubai, United Arab Emirates and is in the business of enabling business.