CERTPOINT - 3Com and VuePoint Combine E-Learning and Marketing to Reinvent 3Com Brand

... VuePoint E-Learning Software Enables 3Com To Roll Out New Brand To Employees & Channel Partners...

LONG ISLAND, N.Y., Nov. 13, 2000 – VuePoint, a comprehensive e-learning company focused on creating competitive organizations, and 3Com Corporation (Nasdaq: COMS) combine the power of e-learning and marketing to communicate and build the Fortune 300 company’s new brand identity with a phased rollout to employees and channel partners.

 

In August, 3Com launched a $100 million global integrated brand campaign that captures the networking company’s focus on delivering functionally rich yet radically simple network solutions for businesses and consumers.  Taking a nontraditional approach to rolling out the new identity, 3Com turned to VuePoint and e-learning as a means to articulate the new brand, build awareness and effectively cut costs associated with traditional marketing avenues.  The e-learning initiative began with 3Com employees in October and is scheduled for dissemination to 40,000 worldwide channel partners early next year.

“A few innovative and forward-thinking companies like 3Com are beginning to realize online learning can help to further communicate and promote their brands as well as train their employees,” said Ara Ohanian, CEO of VuePoint. “Using e-learning for marketing purposes is an emerging trend that will have significant impact on both disciplines.  You’re going to see that trend give e-learning initiatives a high profile in the organization.”

 

 

Wendy O’Brien, Director of Education Solutions at 3Com University, praised VuePoint for its dedication to developing a strategy that would easily communicate the 3Comâ brand and for its expertise in theories of cognitive learning. VuePoint builds upon these theories to design easy-to-use courses that help users learn effectively and efficiently. VuePoint Learning System (VLS) 2.0 adapts to each learner to create a unique, personal experience, increasing knowledge transfer and retention.

 

 

“VuePoint focused on reaching the ultimate solution for 3Com,” O’Brien said. “Their team is knowledgeable, attentive, and easy to work with. Our employees were hungry to learn, and VuePoint created a course they enjoyed taking.  It helped everyone get up to speed very quickly with the new brand.”

 

 

A one-stop shop for creating smarter organizations, VuePoint’s enterprise-wide software and professional services aid in speed-to-market advantages, improved productivity and employee retention, while lowering costs.  3Com employees were able to complete the course at their convenience.  They took advantage of VuePoint’s Offline Viewer, a feature that allows users to learn anytime or anywhere, giving them the option of taking instruction while traveling on a plane, for instance.

About VuePoint

VuePoint is a software and professional services company focused on creating competitive organizations through a business-savvy approach to e-learning. VuePoint Learning System (VLS) incorporates dynamic knowledge management into an e-learning environment and has helped leading organizations such as Deloitte Consulting, 3Com, Carlson Marketing Group, A.T. Kearney and Toyota to achieve speed-to-market advantages, improved productivity, employee retention and streamlined costs.  Incorporated in 1996, VuePoint’s management team is comprised of experienced professionals who come from the ranks of global leaders such as Procter & Gamble, KPMG LLP (formerly Dow Jones Markets) as well as experts and scholars from the e-learning industry.Please visit www.certpointsystems.com

About 3Com

3Com simplifies how people connect to information and services through easy-to-use, connectivity products and solutions for consumers and commercial organizations. The company also provides access infrastructures and IP services platforms for network service providers. For further information, visit www.3com.com or the press site at www.3com.com/pressbox.

3Com is a registered trademark of 3Com Corporation.