Feb 28
  • Facebook reaches 76 percent of the smartphone market and accounts for 23 percent of total time spent using apps each month.

    Ara Ohanian

  • 2012: smartphone penetration crossed 50 percent for the first time in the US
  • people spend 37 percent online on mobile devices, including smartphones and tablets
  • mobile shopping accounted for 11 percent of e-commerce in the fourth quarter of 2012, up from 3 percent in the period two years earlier.

A recent report “2013 US digital future in focus” by ComScore, which tracks Web and mobile usage, firmly places mobile center stage of digital business, arguing that enterprise will have to scramble to stay ahead of consumers’ changing behavior.

What does this mean for learning and development?

Simply this: m-learning no longer sits at the periphery of learning, it stopped doing this some time ago. Smart businesses are mapping mobile strategies to support employee performance with consistent, time sensitive product and brand knowledge.

Read more about our mobile future at the New York Times: http://bits.blogs.nytimes.com/2013/02/18/tech-predictions-for-2013-its-all-about-mobile/

Thank you,
Ara Ohanian
Chief Happiness Officer & CEO, CERTPOINT Systems

One Response to “Tech Predictions for 2013: It’s All About Mobile”

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